5 essentials for your online brand reputation toolkit
Brand Reputation is becoming a big word in marketing circles. Warfare is taken place on the search engine results pages for many brands, and is becoming an important part of the Search Marketing...
View ArticleBlogging dead – who says!
Over the last year or so, there have been a number of posts declaring the so-called death of blogging citing reducing blog volumes, lack of uniqueness and a number of other metrics. I would however...
View ArticleGetting started on Twitter – Twitter Turnoffs
Twitter has been one of the tools I have been most into during 2008, something which has given me the opportunity to interact with some people I have only had a fleeting chance to meet during speaking...
View ArticleIf you wouldn’t do it offline – don’t do it online
It was alleged on Friday that Belkin, the developers of IT hardware were involved in a fake blog review scheme using Mechanical Turk - a side business of Amazon. Mechanical Turk is a site where users...
View ArticleNews evolved – Citizen Journalism and Twitter
Over the course of the last couple of months, I have unfortunately become quite addicted to micro-blogging site Twitter. I am constantly suprised by Twitter, not just in terms of its uptake, but also...
View ArticlePower of Twitter,WOM and Blogging
I did a post a while back on 10 UK Search Marketers you should be following, and given its been over a month since that post was written, I thought it would be interesting to see the effects of new...
View ArticleThe Ryanair guide to customer service: The idiot bloggers strike back
Online brand reputation is big business, something many companies are investing significant time and money into, some more than others. For those of you who have not already heard, where have you been....
View ArticleVodafone expose the new age of brand relations
Today through up a great example of the new issues facing public relations organisations in the 21st century. A random tweet from the official Vodafone UK account through up this gem Whilst many...
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